07 Jun Lead Change, One Conversation At a Time
How to Win Hearts and Minds: Communications Strategies for Combating Antisemitism
The Urgent Reality:
Antisemitic incidents have increased by 344% in just five years, and they continue to rise. Your community needs leaders who can navigate challenging conversations and respond effectively. The key to making real change is knowing what to say and how to say it.
The ADL Program That Gives You the Playbook
Grounded in years of qualitative research, ADL’s evidence-based program transforms people into powerful communicators who can:
- Navigate conversations leveraging proven messaging and communications
- Craft messages that change minds using effective approaches and principles
- Engage communities through practical skills and strategic storytelling methods
- Counter antisemitism effectively in your community and online spaces
- Lead with confidence during difficult conversations, fostering understanding and inclusivity
What You’ll Learn
| The Landscape Understand how antisemitism shows up today and why traditional responses often fail. | What Works Explore research-backed frameworks that leverage personal narratives and strategic terminology. |
| Tool Kits Leave with resources and strategies that can be implemented immediately. | Real Scenarios Explore case studies and frequently asked questions for immediate application. |
Two Ways to Engage
1. Bring to Your Organization
Host a session for your team and become a catalyst for change in your community. Equip your entire organization with unified, effective messaging strategies.
2. Refer a Leader
Have a voice in mind from your community? Extend this opportunity and strengthen the impact where it matters most.
Formats: On-site or Virtual (coming soon)
Schedule: Customizable to your needs and schedule
This Training is Different
Not a lecture about antisemitism → Practical communication strategies you can use tomorrow
Not theoretical and intellectual → Evidence-based techniques proven to change behavior
Not generic advice → Research tested on 500,000+ people through rigorous trials
The Stakes Have Never Been Higher.
The Path Forward Has Never Been Clearer.
Every conversation is an opportunity to impact real change.
Are you ready to make a real difference?